Practical tools for winning, and keeping, brand nominations.
Martin McGinley’s Brand Nomination Blueprint and Brand Approval Blueprint articles on LinkedIn set out the argument. The Blueprints here are the full, practical versions: the method, the evidence each team expects, and templates you can adapt for your own dossiers. PDF download, with free updates to each edition.
The Brand Nomination Blueprint
46 pages · 16 chapters · 10 templates
- How nomination decisions are really made, across six stakeholder groups
- Technical file, testing strategy and compliance by market
- Mapping a brand, building internal advocacy and regional presence
- Readiness scorecard, stakeholder map, dossier checklist, DPP-ready data sheet and a 90-day plan
The Brand Approval Blueprint
22 pages · 11 sections · compliance checklists
- Market matrix for EU, UK, US federal and US state rules
- Checklists for nickel (EN 1811), PFAS, REACH SVHC and Annex XVII, CPSIA and Proposition 65
- EUDR and Digital Product Passport readiness
- Evidence register, test-report quality check and change-control procedure
The Brand Pitch Blueprint
Dossier and pitch templates for trim suppliers
25 pages · 25 templates
- Approval dossier index, capability statement, technical data sheet and test matrix
- Briefing notes for each of the six stakeholder groups
- First-contact scripts, follow-up sequences and trade-show messages
- Sample submission, vendor activation, quarterly review and objection responses
All three Blueprints, for £229
The Brand Nomination Blueprint, The Brand Approval Blueprint and The Brand Pitch Blueprint together, a saving of £58 on buying separately.
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Licence. Single-company licences cover use within one company. Team licences cover up to 10 named users.
Updates. When regulations change, we update the Blueprints. Buyers of the current edition receive updates free.
Guidance, not legal advice. Confirm compliance requirements with an accredited laboratory. See our terms.
Have Martin apply the Blueprint to your company.
The Nomination Readiness Diagnostic reviews your evidence and positioning against your target brands, and ends with a written 90-day plan.
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